Carmichael Training Systems
Kyle Duford
Carmichael Training Systems
Brand StrategyCampaignCopywriting
Collaborators
Kyle Duford, Brand Strategy, Campaign
Chris Heuvel, Art Direction, Design
Chris Carmichael, the famed former Team 7-Eleven cyclist and coach to Lance Armstrong, coaches athletes though his business, CTS, and has been for over 20 years. The one problem? Relevance. So I helped to reposition them in today's competitive coaching market.
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Posted Sep 25, 2026
Repositioned Carmichael Training Systems to modern relevance through brand strategy, campaign work, and copywriting for the coaching business.
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