Mission & Vision
To provide a more intuitive and unique identity to Chewy.
About Chewy
Chewy is a pet food and other pet-related (mainly focusing on dogs) merchandise retailer based in the United States.
Purpose of Redesign
Though the current logo is simple and quite intuitive, it lacks details such as a message and emotional appeal standing. After much research, we have decided to add in simple visual illustration to paint a picture of what Chewy is all about.
