Finora — AI-Powered Investment Platform

Finora is a modern AI-powered investment platform built for real investors navigating private and alternative markets. The platform needed a complete product experience — from first impression to active use — designed to make complex financial decisions feel clear, confident, and human.

Private and alternative investing has always been a space built for institutions. The interfaces are dense, the language is impenetrable, and onboarding typically drops users before they ever reach the core product. Real investors — people with actual capital to deploy — were being failed by tools that assumed they already knew everything. Finora needed to change that without oversimplifying the product or losing credibility with a sophisticated audience.

As the lead UI/UX Designer and Framer Developer, I designed and built the full product experience across 4 key surfaces: landing page, onboarding flow, loading states, and the core dashboard.

The landing page was written and designed to convert — clear hierarchy, outcome-focused copy, and a visual language that signals trust without leaning on tired fintech clichés.

Onboarding was stripped back to the essentials. Each step earns the next, reducing cognitive load and drop-off by guiding users through account setup with plain-language prompts and contextual cues rather than walls of form fields.

The dashboard surfaces the right data at the right moment. AI-assisted market research tools are woven into the workflow so investors can act on insights without leaving the platform — no tab-switching, no copy-pasting from external tools.

Loading states were treated as a design moment, not an afterthought — keeping users oriented and confident during data-heavy operations.

The entire product was built and shipped in Framer, with Figma used for design system work and ChatGPT integrated into the research layer. Launched in 2 weeks.

Discovery & Research — Mapped the mental model of a private market investor: what they need to see first, what builds trust, and where existing platforms lose them.

Design System — Built a Fintech-grade design system in Figma: structured grid, data-dense components, and a visual language that balances authority with approachability.

Landing Page — Designed and wrote the landing page to convert cold traffic into signups — outcome-first hierarchy, minimal friction, and a hero that communicates the product's value in under 5 seconds.

Onboarding Flow — Designed a step-by-step onboarding that reduces drop-off by breaking account setup into digestible, progress-tracked stages.

Dashboard — Built the core investment dashboard with AI-assisted research tools embedded directly into the workflow — no context switching required.

Development — Built and shipped the full product in Framer with smooth interactions, responsive layouts, and fast load times. Delivered in 2 weeks.

Figma — Design system, wireframes, component library, and all UI design

Framer — Full product build, animations, interactions, and deployment

ChatGPT — AI-assisted market research layer integrated into the dashboard workflow