HANSER: Finance Brand Identity

HANSER is a forward-thinking corporate entity focused on trust, innovation, and precision, offering strategic solutions in finance, technology, and consulting. Grounded in professionalism and excellence, it blends cutting-edge insights with enduring integrity to deliver clarity and progress, embodying a modern, sophisticated identity.

The designer was tasked with crafting a brand identity that reflects HANSER’s forward-thinking nature and professionalism, using a modern aesthetic to convey trust, innovation, and precision while ensuring clarity and consistency across diverse industries.

In a bustling metropolis, HANSER’s visionary CEO, Elena Voss, entrusted young designer Ray with crafting a brand identity reflecting trust, innovation, and precision. Late nights fueled by city skylines and metronome rhythms led Ray to a logo of sharp angles and fluid curves, paired with a palette of navy, silver, and gold. Facing the challenge of adaptability across finance, technology, and consulting, he refined typography and mockups tirelessly. On the final day, his presentation wowed the board, launching HANSER’s elegant, forward-thinking identity to global acclaim.