A fitting Label for sun-drenched fruits and veggies!

The label design I created for Jawwda, Saveurs du Soleil "Flavors of the Sun" aligns well with the brand's messaging and the concept of showcasing the sun-drenched nature of the products. The use of green as the background color represents freshness and nature, while the vibrant yellow illustrations of the sun, sun rays, and fruits and vegetables evoke the idea of abundant sunlight and flavorful produce.

The label design effectively captures the attention of consumers with its visually appealing and eye-catching elements. The incorporation of fruits and vegetables within the sun rays not only reinforces the product's origin but also communicates the diverse range of offerings available to customers. This imagery further strengthens the perception of the brand as a provider of fresh and flavorful produce.

The green color choice for the label aligns with the association of greenery and nature, reinforcing the brand's commitment to sustainability and responsible farming practices. It also creates a harmonious contrast with the yellow illustrations, making them stand out and grab the attention of potential buyers.

Overall, the label design effectively conveys the essence of the "Flavors of the Sun" brand, capturing the attention of European consumers and enticing them to explore the sun-ripened flavors and freshness offered by the North African produce.