Context: SurgeVPN had a functional app but limited visibility on the Play Store, with only a few thousand ratings. The landing page and app screenshots didn’t fully communicate the app’s value or drive conversions. The client wanted a modern, intuitive design to attract more users and boost downloads.
Role: Lead UX Designer
Redesigned the landing page to be conversion-focused, modern, and easy to navigate
Revamped Google Play Store screenshots to clearly showcase features and benefits
Ensured all visuals aligned with brand identity and user expectations
Achievements:
Contributed to millions of downloads on Google Play Store
Increased user engagement and conversion rates through intuitive design
Turned a modest Play Store presence into a high-impact growth channel
Between 2024 and 2025, SurgeVPN’s Play Store downloads jumped from a few thousand to over 5M, reflecting strong growth in user acquisition. The redesigned landing page and app screenshots played a key role in boosting visibility, engagement, and conversions.
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