Brand Design - Greater More Excellent Way Church

Greater More Excellent Way Church, located in Dearborn, MI, approached me for a freelance project to redesign their brand identity. Seeking to modernize their visual identity and emphasize their name change from "More Excellent Way" to "Greater More Excellent Way," the client expressed a desire to reflect themes of navigation and guidance in their new branding. The primary objective of the project was to develop a comprehensive brand identity which involved creating a logo suite, business cards, promotional flyers, and a program booklet.