Brand Design - Gardenia Bookstore

The goal was to create a comprehensive brand identity concept for Gardenia Bookstore, a local community bookstore with a strong focus on promoting literacy and fostering a love for reading fantasy and young adult novels  in the community. This included multiple logo variations, a color palette, a pattern, stationary (business card, envelope, letterhead), packaging design, a brochure, magazine ads, a logo animation, and UI design for a mobile app.