YONO SBI is a mobile app offered by the State Bank of India (SBI) that allows customers to manage their bank accounts and access various financial services.

Confusing user interface & experience

In order to gain some perspective, I did secondary research and these are some insights:

Users find the app frustrating and confusing.

Non-tech-savvy people find it very difficult to use.

The problems faced by users were very common and many of them coincided with the problems faced by people who took the survey.

On analyzing the rating of other banking applications, it was clear that there is something wrong SBI is doing and there are things that other banks are doing correctly. I checked each app and took some inspiration from them.

Everything is placed on the home screen with Poor Information Architecture and a lack of visual hierarchy.

Frequently used features like “payments” take 3–4 steps.

To fix the Information Architecture, I first listed all the features, then separated them with “frequently used” and “not frequently used but important”

Placed frequently used features in the home to reduce the steps.

Each data point holds a different rank in the hierarchy and needs to be identified and conveyed accordingly.

I worked on a lot of iterations to arrive at the right solution. During this process, I realized that iteration is the key.