This launch promo was created for a bestselling author and creator introducing a new course to their audience. The job was to turn the course message into a short, high-energy video that could quickly communicate the value of the offer across landing pages, YouTube, and social media.
The brief
The promo needed to feel bold, modern, and easy to follow. It had to build momentum quickly while making the course structure and key ideas clear for viewers seeing the offer for the first time.
What I handled
Edited the promo around a fast, intentional pacing structure
Created motion graphics and animated text in Adobe After Effects to highlight course modules and key messages
Selected music and added sound effects to build energy and support transitions
Shaped the visuals, rhythm, and on-screen information into a cohesive course launch video
Prepared a versatile final edit for landing pages, YouTube, and social channels
The approach
A course promo has very little time to earn attention. I focused the edit on a clear message, strong visual rhythm, and graphics that underline the value of the course without crowding the screen.
Tools
Adobe Premiere Pro, Adobe After Effects, and Adobe Audition.