Creating Skimmable Content with Effective Keyword Optimization

The audience of today has a short attention span and would rather watch a video than read long-form content. Therefore, I try to incorporate formatting techniques in my content, such as bold text, bulleted lists, tables, images, etc. to make it skimmable and digestible for my readers. Apart from that, I tend to pay great attention to ensuring my client's keywords are placed as naturally as possible in the text. Poor grammar drives away readers which is why my main focus is to practice keyword optimization with extra care.