Justoken is the evolution of Agrotoken, the agri-commodity tokenization platform that transformed into a global infrastructure for tokenizing real-world assets. The rebrand happened in stages: branding agency 8A developed the new visual identity while Agrotoken was still active, and a later brand strategy engagement led by Ezequiel Abramzon shaped the final repositioning and retired Agrotoken for good.

Building on 8A's branding and Ezequiel Abramzon's brand strategy, we built the Justoken brand experience that exists today: we designed and developed the website in Webflow, and took on ongoing production of product videos for clients and social media content — carrying the brand from paper into consistent, everyday use across every touchpoint.

We also designed two sub-brands from scratch within the Justoken ecosystem: Passa and T&S Explorer — each with its own logo, symbol, color palette, and texture system, built to feel distinct while staying visibly part of the Justoken family.