SEO Case Study: Driving Local Visibility and Organic Growth for…

Company Name: Eriks – Flytt & Städ AB Industry: Moving and Cleaning Services Target Country: Sweden Website: Newly built website with no prior organic visibility.

New Website: No existing organic traffic or search engine rankings.

Low-Quality UI/UX: Poor user experience and outdated design.

Local Competition: High competition in the moving and cleaning industry in Sweden.

Technical Issues: Lack of proper site structure, slow loading speed, and mobile responsiveness issues.

On-Page SEO: Missing meta tags, poor keyword optimization, and thin content.

Low Content Quality: Minimal content targeting local keywords and customer intent.

Redesigned the website for a modern, user-friendly interface.

Improved mobile responsiveness to ensure seamless browsing on all devices.

Simplified navigation to enhance user experience and reduce bounce rates.

Conducted keyword research to identify high-intent, local keywords (e.g., “flyttstädning Stockholm” or “städfirma Göteborg”).

Optimized meta titles, descriptions, and headers for all pages.

Added structured data markup (schema.org) to improve rich snippets for local searches.

Implemented internal linking to improve site structure and crawlability.

Created and optimized Google Business Profiles for each branch location.

Built local citations on Swedish directories and niche platforms.

Encouraged customer reviews on Google and other review platforms.

Targeted location-specific keywords to dominate local search results.

Created dedicated service pages for each city .

Published blog content targeting long-tail keywords and customer pain points.

Added FAQs and localized content to improve relevance and engagement.

Improved website speed by compressing images, enabling caching, and optimizing code.

Fixed crawl errors and implemented 301 redirects for broken links.

Ensured proper indexing of all pages through XML sitemap submission and robots.txt optimization.

Local SEO is critical for service-based businesses: Optimizing for local searches and creating city-specific pages helped Eriks – Flytt & Städ AB dominate their target markets.

Content drives visibility and engagement: Publishing localized, high-quality content improved rankings and customer trust.

Technical SEO lays the foundation: Fixing technical issues ensured the website was crawlable, fast, and user-friendly.

Consistency pays off: A year-long strategy yielded significant improvements in traffic, rankings, and conversions.

By addressing technical issues, optimizing for local SEO, and implementing a robust content strategy, Eriks – Flytt & Städ AB achieved remarkable growth in organic visibility and conversions. This case study demonstrates how a tailored SEO approach can transform a new website into a high-performing asset for local businesses.