SEO Case Study: Driving Local Visibility and Organic Growth for…
Avi Khisa
Client Overview
Company Name: Eriks – Flytt & Städ AB
Industry: Moving and Cleaning Services
Target Country: Sweden
Website: Newly built website with no prior organic visibility.
Challenges
New Website: No existing organic traffic or search engine rankings.
Low-Quality UI/UX: Poor user experience and outdated design.
Local Competition: High competition in the moving and cleaning industry in Sweden.
Technical Issues: Lack of proper site structure, slow loading speed, and mobile responsiveness issues.
On-Page SEO: Missing meta tags, poor keyword optimization, and thin content.
Low Content Quality: Minimal content targeting local keywords and customer intent.
Solutions Implemented
UX/UI Overhaul
Redesigned the website for a modern, user-friendly interface.
Improved mobile responsiveness to ensure seamless browsing on all devices.
Simplified navigation to enhance user experience and reduce bounce rates.
On-Page SEO Optimization
Conducted keyword research to identify high-intent, local keywords (e.g., “flyttstädning Stockholm” or “städfirma Göteborg”).
Optimized meta titles, descriptions, and headers for all pages.
Added structured data markup (schema.org) to improve rich snippets for local searches.
Implemented internal linking to improve site structure and crawlability.
Local SEO Strategy
Created and optimized Google Business Profiles for each branch location.
Built local citations on Swedish directories and niche platforms.
Encouraged customer reviews on Google and other review platforms.
Targeted location-specific keywords to dominate local search results.
Content Strategy
Created dedicated service pages for each city .
Published blog content targeting long-tail keywords and customer pain points.
Added FAQs and localized content to improve relevance and engagement.
Technical SEO Fixes
Improved website speed by compressing images, enabling caching, and optimizing code.
Fixed crawl errors and implemented 301 redirects for broken links.
Ensured proper indexing of all pages through XML sitemap submission and robots.txt optimization.
Results Achieved in 12 Months
Indexing Website Pages:
All website pages were successfully indexed by Google, ensuring maximum visibility.
Boost in Organic Impressions:
Organic impressions increased by 300%, showcasing improved visibility in search results.
250% Improvement in Organic Clicks:
Organic clicks grew by 250%, driven by higher rankings and optimized meta tags.
40% Improvement in Organic Conversions:
Conversions from organic traffic increased by 40%, thanks to better user experience and targeted content.
Keyword Rankings:
Ranked for 250+ keywords on the first page of Google, including competitive local terms.
Key Takeaways
Local SEO is critical for service-based businesses: Optimizing for local searches and creating city-specific pages helped Eriks – Flytt & Städ AB dominate their target markets.
Content drives visibility and engagement: Publishing localized, high-quality content improved rankings and customer trust.
Technical SEO lays the foundation: Fixing technical issues ensured the website was crawlable, fast, and user-friendly.
Consistency pays off: A year-long strategy yielded significant improvements in traffic, rankings, and conversions.
Conclusion
By addressing technical issues, optimizing for local SEO, and implementing a robust content strategy, Eriks – Flytt & Städ AB achieved remarkable growth in organic visibility and conversions. This case study demonstrates how a tailored SEO approach can transform a new website into a high-performing asset for local businesses.
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Posted Mar 2, 2025
Client Overview: Client Name: Eriks – Flytt & Städ AB Industry: Moving and Cleaning Services Target Country: Sweden
