SEO Service for an Airport Shuttle Company
Avi Khisa
Client Overview
Company Name: Los Cabos Airport Shuttles
Industry: Transportation
Services: Airport shuttle services, Shared Shuttle, private transfers, group transportation, and Wedding Transportation.
Location: Serving Los Cabos International Airport (SJD) in Mexico.
Challenge: Low online visibility, poor search engine rankings, and declining direct bookings.
Objective
Increase organic search visibility for key terms like “airport shuttle services,” “Cabo Airport Shuttles,” and location-specific keywords (e.g., “Airport Shuttles in Los Cabos”).
Drive more qualified traffic to the website.
Improve conversion rates for online bookings.
Establish Los Cabos Airport Shuttles as a trusted brand in the airport transportation niche.
Challenges
High competition established shuttle companies.
Outdated website with poor mobile responsiveness and slow loading speeds.
Poor Content not optimized by profitable keywords
Lack of localized content to target specific airports and regions.
Minimal backlinks and poor domain authority.
SEO Strategy Implemented
1. Technical SEO Audit & Fixes
Conducted a comprehensive technical audit using tools like Screaming Frog and Google Search Console.
Fixed broken links, optimized meta tags, and improved site speed by compressing images and enabling browser caching.
Implemented structured data markup (schema.org) for local business information, service areas, and FAQs.
Ensured mobile responsiveness and streamlined the booking process for a better user experience.
2. Keyword Research & Targeting
Identified high-intent keywords such as:
“Airport shuttle service Los Cabos”
“Cabo airport transfers”
“Private shuttle in Los Cabos”
“SJD Airport Shuttles”
“SJD Airport Transfer”
Focused on long-tail keywords to capture niche audiences.
Created location-specific landing pages for destinations.
3. Content Creation & Optimization
Write and add high quality keywords optimized Content
Optimized destination pages with targeted keywords, compelling CTAs, and customer testimonials.
Added FAQs to pages to improve chances of appearing in featured snippets.
4. Local SEO & Google Business Profile (GBP) Optimization
Claimed and optimized the GMB profile with accurate business information, photos, and service areas.
Encouraged satisfied customers to leave positive reviews on Google.
Built local citations on directories like Yelp, TripAdvisor, and Yellow Pages.
Targeted hyper-local keywords like “airport shuttle services Los Cabos.”
5. Link Building & Authority Growth
Reached out to travel bloggers and industry websites for guest posting opportunities.
Partnered with local hotels, travel agencies, and event planners for cross-promotions and backlinks.
Submitted press releases for company milestones.
Acquired backlinks from local news outlets and travel directories.
6. Performance Tracking & Adjustments
Monitored rankings, traffic, and conversions using Google Analytics and Google Search Console.
Adjusted keyword targeting and content strategy based on performance data.
Conducted A/B testing for CTAs and landing page designs to improve conversion rates.
Results
After 6 Months:
Organic Traffic: Increased by 150% (from 700+ monthly organic visitors).
Keyword Rankings: Achieved top 3 rankings for 250+ target keywords, including “airport shuttle services near [City/Airport].”
Conversions: Online bookings grew by 80%, with a 50% increase in revenue from direct website bookings.
Domain Authority: Improved from 3 to 25.
Local Visibility: GMB profile appeared in the local 3-pack for 15+ airport-related searches.
After 12 Months:
Organic Traffic: increased by 220% (reaching 1000+ monthly visitors).
Keywords Ranked Top page: Achieved top page 400+ keywords.
Revenue Growth: Direct bookings accounted for 65% of total revenue, up from 50 % pre-SEO.
Brand Recognition: Los Cabos became a top-of-mind choice for airport transfers in its service areas.
Conclusion
By implementing a comprehensive SEO strategy, Los Cabos Airport Shuttles transformed its online presence, outperforming competitors and capturing a larger share of the airport transportation market. This case study demonstrates the power of SEO in driving measurable business growth for service-based companies.
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Posted Mar 2, 2025
Boosting Online Visibility and Bookings for an Airport Shuttle Company by SEO Service
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Timeline
Aug 12, 2023 - Ongoing
