Aloe Rentals Brand Identity Development
Gabriel Vitiver
Aloe Rentals is a Brisbane - Australia, located family owned business focused on providing affordable rental vehicles as an alternative for the high-priced market to serve local customers looking to have access to a rental vehicle that fits in their budget. The challenge of this project was to combine aloe vera's freshness with the car rental style market while communicating concepts like straightforwardness, reliability, flexibility, trustworthiness, friendliness and affordability.
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Posted Apr 15, 2026
Created a brand identity for Aloe Rentals embodying affordability and freshness in the rental car market.
