The mogul honed the tastes that made her famous at a few bucolic country estates
Before there were Pinterest boards and Instagram reels, there was Martha Stewart. The homemaking icon elevated quotidian domestic tasks like cooking and gardening to aspirational levels, feeding a burgeoning demand for lifestyle advice through scores of her own made-from-scratch recipes, elaborately set tablescapes, and pristinely manicured grounds. She became the first American woman to build a billion-dollar company—one based on sharing knowledge of the domestic arts, no less. “She was the first person that saw the marketability of her personal life,” her friend Lloyd Allen claims in Martha, the 2024 Netflix documentary. “Martha was the first influencer.”
0 likes · 9 views · Oct 28, 2025
This is one from an intensely researched series I do once a month with AD - I dig deep into the lives of celebrities, unearthing stories of their domestic life
