Creative Direction | Anure

Anure was launched as a home goods studio in 2020 due to the itch for home goods caused by the pandemic. Since the concept was a byproduct of “dark” times, our agenda became "fun things designed to leave with you". We wanted to bring color, light, and fun into the space we all were imprisoned in.

Every aspect of the brand, from its playful logo and thoughtful packaging to engaging sticker designs and unique product offerings, was meticulously crafted in-house. Our team took pride in handling everything internally, including naming, creative direction, product design, and content creation, ensuring a cohesive and professional brand identity.

In May 2022, we launched our lollipop-shaped candle. The innovative design features two detachable candles, optimizing space and reducing shipping costs. From creating a 3D-printed prototype to pouring silicone molds, our founder, Kateryna, meticulously crafted every aspect of the design process. This unique approach quickly resonated with our audience, with a promotional video reaching 3.9 million views on Instagram.

Our third product release featured the Everywhere Hook, a perfect marriage of shape, color, and usability. Our team diligently transformed a paper prototype into a 2mm powder-coated steel hook, available in three vibrant color options.

We are proud of our collaboration with numerous retail partners worldwide, with our primary market being the USA. Some of our partners include Prelude & Dawn, Prism Seattle, Drake General Store and many more.

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Deliverables: Art Direction, Brand Identity, Naming, Logo Design, Packaging, Email Design, Content Strategy, Content Creation, Set Design, Wholesale Outreach