GEO SEO: 277% AI Traffic Growth & 360% Engaged Sessions

Implemented a GEO strategy to make a brand visible in AI-generated answers across ChatGPT, Google AI Overviews, Gemini and Perplexity — not just traditional search results.

The problem:

Their content was written for the old SERP long, hedged, with answers buried deep. AI tools couldn't extract a clean answer, so they cited competitors instead. Weak entity signals meant AI didn't reliably recognise the brand as a source.

Key initiatives included:

Restructured content for extractability clear, direct answers AI can lift and cite

Built entity and topical authority so the brand is recognised as a source

Strengthened structured data so machines understand the content

Mapped and targeted the questions users actually ask AI tools, not just keywords

Tracked AI visibility across ChatGPT, AI Overviews, Gemini and Perplexity

Results achieved:

360% increase in engaged sessions

277% growth in LLM-driven traffic

32.1% engagement rate

Most brands haven't started measuring this yet. That's the opportunity AI cites a handful of sources, and there's no page 2 to hide on.

Tools used: Google Search Console, Google Analytics 4, Schema.org, Ahrefs