Domain Migration SEO Recovery 39% Traffic Recovered in 3 Months
Semil Shah
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Posted Dec 18, 2025
Successfully led an end-to-end domain migration SEO project focused on preventing traffic loss, fixing technical issues, and restoring organic performance.
Domain Migration SEO
This project involved full SEO ownership during and after a domain migration to prevent traffic loss and maintain search rankings.
Key focus areas included:
Complete pre-migration site audit & technical planning
1:1 redirect mapping to prevent ranking drops
Custom 404 setup to handle legacy URLs
Broken links & redirect chain clean-up
Sitemap management for old & new domains
Updated on-page tags & metadata
Post-migration ranking & indexing monitoring
Within 3 months, traffic loss was fully recovered (+39%).
Monthly organic traffic stabilized above 7k visits and continued to grow.
It strengthened long-term organic performance by improving technical foundations, increasing crawl efficiency, and repairing SEO equity lost through migration.