MarketingProfs & B2B Forum Marketing Director

MarketingProfs & B2B Forum

Marketing Director & Creative Services Practice Lead

As Marketing Director and Creative Services Practice Lead at MarketingProfs, I led the marketing team for a B2B education company generating more than $10M in annual revenue, overseeing campaign strategy, creative, content, and marketing initiatives across the business.

Part of that work included leading the marketing efforts behind the twice-yearly B2B Forum in Boston, a flagship live event bringing together marketers from across industries for several days of learning and workshops.

I also oversaw a website relaunch, led creative initiatives across the organization, and wrote and edited content throughout the funnel, contributing to more than $1M in new revenue. Some days looked like campaign strategy and team leadership. Other days looked like copy reviews, creative direction, and making sure a lot of moving parts continued moving in the same direction.