BFCM Promotional Feature | UI/UX Design
Brigitta van Besouw
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Posted Oct 26, 2026
A campaign feature concept designed to bring more energy and engagement into the Black Friday/Cyber Monday shopping experience. This project reimagines promotional shopping through a stock-market-inspired mechanic, using movement, urgency, and visual hierarchy to create a more interactive sales experience. The interface was designed to make deals feel dynamic without sacrificing usability, helping users quickly understand featured offers, price shifts, and campaign value. The goal was to blend e-commerce conversion thinking with a more playful, memorable promotional experience.
