Qualifyze - Demo Video - Explainer video

Adrián Céspedes

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Explainer video created for Qualifyze from scratch.

The client shared an initial text, and from there I developed the full script, built a storyboard (first drawn by hand and later scanned to share), designed all graphics in Adobe Illustrator, and animated everything in After Effects.
The audio was generated with an AI voice-over, carefully timed to match the visuals. We also produced several extra versions of the video optimized for different social media formats.

Storyboard

Drew the storyboard by hand first — just pen and paper, old-school style. Then scanned it and sent it to the client to nail the structure before going digital.

Design

This was one of the first design rounds. We iterated a few times with client notes until the look felt right and consistent across every screen.

Music and voice-over

Music came from a stock music bank. The voice was AI from Play.ht — we ran tons of passes, fixed timing, trimmed breaths, and mixed it so the VO sits clean with the animation.
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Posted Jun 6, 2025

Helped Qualifyze simplify a complex service with a clear, engaging explainer video—boosting engagement, trust, and lead generation.

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