Explainer video in After Effects for Bank Itau by Adrián CéspedesExplainer video in After Effects for Bank Itau by Adrián Céspedes

Explainer video in After Effects for Bank Itau

Adrián Céspedes

Adrián Céspedes

EXPLAINER VIDEO FOR ITAÚ BANKING APP

UI animation, motion design, and seamless timing for a clear user experience
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This project was developed as part of a series of explainer videos for Itaú Bank, aimed at guiding users through essential app functionalities—in this case, how to make a transfer.
The brief presented a particular challenge: the voice-over was already recorded, which meant the animation had to follow a very specific timing, ensuring every visual element synced perfectly with the narration.
The visual design was created by Gaby Guppy, with a clean, modern aesthetic aligned with the bank’s brand identity.
The animation was done entirely in Adobe After Effects, using vector graphics prepared in Adobe Illustrator. A highlight of this piece is the use of a "fake 3D" effect for the phone elements—designed in 2D but layered and animated to create the illusion of depth and dimensionality, all within a flat vector space.
Heres the phone en fake 3D
I turn off many of the layers that make the phone
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Posted Jun 6, 2025

Delivered a precise, engaging explainer syncing animation perfectly to narration, boosting user understanding and reinforcing Itaú’s brand identity.