LangStudies – Growing a Personal Brand to 159K+ Followers
💫Background
I started LangStudies as a hobby. I loved languages, and I wanted a place to share tips, resources, and answers to the questions I kept seeing over and over again. Over time, that hobby turned into a brand with 159,000+ followers (as of September 9, 2025).
💫Strategies
The foundation of my growth was simple: double down on what works.
I reviewed every piece of content I created, identified which posts resonated most, and built systems to consistently repeat winning formats.
Consistently viral reels
One of the biggest drivers of growth was ManyChat automations.
ManyChat is a tool that lets you set up automated DM flows on Instagram.
I used it to give out free resources whenever someone commented or interacted with my posts. For example, if someone typed a keyword under a post, they’d instantly get a guide or study sheet in their DMs.
That created two things: engagement spikes (because people wanted the freebies) and trust (because they immediately received something valuable without waiting).
Another thing that mattered just as much as growth was quality.
I care about improving 1% every single day, whether it’s my editing, my captions, or how I explain concepts. My feed is clean, intentional, and on-brand. The visuals, the formatting, the tone, all of it sends a consistent signal.
I don’t think people realize how much a clear brand image affects credibility and growth.
A polished feed builds trust before you’ve even said a word.