Personal Coaching Branding & Lead Magnet
Veronica Parkes
Personal Coaching Branding Guide & Lead Magnet
For this project, I developed a cohesive branding package and designed a workbook lead magnet for Aly MAR, a personal coach focused on midlife transformation. The brand reflects Aly’s vibrant, resilient approach, with a logo featuring a heart with stitches, symbolizing healing and wholeness.
The color palette is bold and uplifting, incorporating bright pinks, oranges, and yellows with cooler tones like teal for balance. The typography adds a playful yet modern touch, reinforcing the approachable and empowering brand message.
The workbook, "Survival to Thrival: The Ultimate Guide", was designed as a lead magnet to engage Aly's audience. It blends interactive elements and practical advice, with a layout that aligns with the brand’s vibrant aesthetic.
Project Deliverables:
Brand Package: Logo design, color palette, typography, and mood board
Workbook Lead Magnet: Custom-designed guide with copywriting and visual elements
This project resulted in a clear, compelling brand identity and an engaging lead magnet to support Aly MAR’s coaching mission.
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Posted Feb 24, 2025
Designed both a brand and lead magnet from the ground up, taking the client's ideas and turning them into a reality that was used to attract new clients.
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