Evaluating a company manually takes time, attention, and specific skills: understanding positioning, assessing the website structure, analyzing trust elements, identifying strengths and weaknesses, spotting automation opportunities…

These tasks are slow, repetitive, and not scalable.

Consultants, agencies, and professionals often need quick insights about a potential client before scheduling a meeting — but doing this manually is inefficient and time-consuming.

I built an end-to-end automation that, starting from a simple input provided through an integrated chatbot, can:

Visit the company’s website

Extract relevant content through scraping

Analyze the data using AI

Generate a complete and professionally designed PDF report

Upload the report automatically to Google Drive

Send the PDF link back to the user directly in the chatbot

Everything runs automatically in the background, supported by an advanced caching system based on a SHA-256 hash, ensuring the website is analyzed only if it has actually changed.

The project page features a custom chatbot UI. The user simply enters:

The company name

The website URL

From that moment, the entire automation workflow runs on its own. The user receives the final PDF link directly in the chat.

The scraper fetches the site's HTML

A SHA-256 hash is generated based on the content

The hash is compared with records inside an internal cache/database

This approach increases performance, reduces API usage, and avoids unnecessary load.

The automation extracts structured data including:

Headline & value proposition

Service/product pages

Calls-to-action & contact elements

Blog articles & content structure

Trust elements (testimonials, client logos, FAQ)

UX clues & page navigation

Detectable tech stack

AI interprets all extracted data and produces an in-depth evaluation covering:

Company positioning

Lead generation quality

Authority & trust signals

Communication clarity

UX & page structure

Content quality & SEO basics

Opportunities for process automation

Each section includes qualitative notes and actionable recommendations.

The system generates a professional PDF containing:

Company overview

Detailed analysis across all areas

Strengths & weaknesses

Optimization suggestions

Automation opportunities tailored to the business

Final recommendations

The PDF is uploaded to a dedicated Google Drive folder, enabling easy storage, sharing, and version control.

The automation sends the final Google Drive link directly to the user inside the chatbot conversation.

Instant delivery. Zero friction.

This automation is modular and can be expanded with several add-ons:

Import Google Business Reviews

Import Trustpilot Reviews

AI sentiment analysis

Insert reviews into the final PDF

Email send-out

WhatsApp delivery

Slack notifications

Telegram alerts

Push lead data into CRM (HubSpot, Pipedrive, GoHighLevel, etc.)

Auto-assign the lead to the sales team

Trigger custom follow-up workflows

Multi-company benchmarking (extendable feature)

n8n (workflow orchestration)

SHA-256 hashing (smart caching)

n8n Data Store (internal database)

OpenAI (qualitative analysis & report content)

Google Drive API (PDF upload & link generation)

Custom chatbot UI (user interaction)

Automated PDF generator (final report)

Chatbot as the entry point

Intelligent web scraping

AI-powered analysis

Automatic PDF generation

Google Drive integration

SHA-256 caching system to avoid repeated analysis

Up to 90% time reduction compared to manual audits

Zero repeated analysis thanks to hashing-based cache

Smooth, modern user experience

Perfect for lead qualification, pre-sales analysis, onboarding, and consulting

Delivers professional reports effortlessly and at scale