Email Marketing: Fundraising Direct Mail Follow Up

Email Marketing: Fundraising Direct Mail Follow Up

Email Marketing: Fundraising Direct Mail Follow Up

A digital follow up to a 5000 piece Direct Mail Campaign



Results

* 53.5% Open Rate (compared to 33% industry average and 28% overall average according to Constant Contact

*1% Click Rate (explanation: this email directed folks to return their direct mail envelopes - the goal was not to drive online donations)