Email Marketing: Fundraising Direct Mail Follow Up
Jenna Marie Schwartz
Results
* 53.5% Open Rate (compared to 33% industry average and 28% overall average according to Constant Contact
*1% Click Rate (explanation: this email directed folks to return their direct mail envelopes - the goal was not to drive online donations)
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Posted Feb 14, 2022
A digital follow up to a 5000 piece Direct Mail Campaign
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