Google's Applied Digital Skills: Influencer Campaign
Strategy
Partner with 3-5 unique content creators to promote Google for Education's Applied Digital Skills platform.
Creators developped 1 video on Instagram or TikTok outlining Applied Digital Skills capabilities and share how you can continue education after graduating
Goals
Increase brand awareness and educate consumers on Google's Applied Digital Skills capabilities
Drive link clicks to lesson plans that each creator promoted
Results
Even though this was Google's Applied Digital Skills first creator campaign we saw great success from partnering with a variety of partners
we received over 90% positive comments from users who were excited to try this platform and shocked that it's free.
*Please note this campaign was done at M Booth Agency and I was a lead on this account
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Posted Oct 16, 2024
Managed Google's Applied Digital Skills from start to finish. Negotiated rates, managed relationships, and developed a recap report.
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Clients
Google for Education
Managed Google Cloud's Social Content Calendar
Creator Campaign: 6-month partnership Culligan ZeroWater