I designed a responsive marketing landing page for an EdTech SaaS platform available on web, iOS, and Android.

The goal was to present a complex product clearly to mentors, tutors, online schools, and educational companies — and guide potential users toward beta sign-up.

Scope: UX/UI Design · Landing Page · Responsive Design · Interactive Prototype

The platform combined course management, learning materials, feedback, communication, and mobile learning.

My challenge was to turn this complex functionality into a clear marketing experience — communicate the product value quickly, address different audience segments, and show how the platform works without overwhelming users.

I designed the landing page from structure to final responsive UI:

built a clear, conversion-focused page architecture;

translated product features into user benefits;

adapted the messaging for different B2B audiences;

used real product screens and interactions to demonstrate the platform;

maintained visual consistency with the existing web and mobile products;

designed desktop and mobile versions and an interactive prototype.

I structured the page around a simple journey from value proposition and user problems to product capabilities and sign-up.

Instead of listing functionality, I focused on what it helps users achieve: easier course management, faster communication, and fewer disconnected tools.

Real screens, GIFs, and product interactions demonstrate how the platform works instead of relying on marketing claims alone.

The final landing page turns a feature-rich SaaS product into a clear, focused marketing experience while staying consistent with the existing product ecosystem.