ThetaData is a market data provider built for traders and developers. It delivers real-time and historical data on US stocks, options, indices and interest rates, with a particular strength in options, including advanced Greeks and implied volatility. Everything is accessed through APIs and SDKs, and its clients include names like Nasdaq, Itaú and Cornell University.

The launch video was created for a trading industry event, where ThetaData was presented to decision makers in the trading technology space. The challenge was to take a highly technical product and make it clear, engaging and memorable for an audience that sees plenty of data providers. The video needed to communicate ThetaData's core strengths, such as speed, unfiltered data and developer-friendly tools, in a way that felt premium and instantly understandable.

Alongside the launch video, we produced three short ads for YouTube, designed to extend the campaign beyond the event and reach traders and developers online. The launch was well received, with some of ThetaData's own clients reaching out to say how much they liked the video.

Bailey Danseglio CEO ThetaData