Rutab Brand Identity by Bensebane Oussama AbdlekaderRutab Brand Identity by Bensebane Oussama Abdlekader

Rutab Brand Identity

Bensebane Oussama Abdlekader

Brand Designer

Logo Designer

Visual Designer

Illustrator

Graphic Designer

Advertisement Designer

Adobe Illustrator

Adobe Photoshop

Project Overview

Rutab is a premium Saudi brand that celebrates the rich heritage and refined taste of Arabian dates. It was founded with a vision to redefine the experience of dates — not just as a traditional product, but as a symbol of hospitality, culture, and elegance.

Through its distinctive visual identity and modern packaging, Rutab brings together authenticity and sophistication, offering a sensory journey that reflects the warmth of Arabian traditions. The brand aims to elevate the perception of dates to a luxurious lifestyle experience while staying deeply rooted in Saudi heritage.

From carefully curated date assortments to elegant gift boxes, every detail in Rutab tells a story of craftsmanship and cultural pride. The brand’s aesthetic blends earthy tones inspired by palm groves and desert landscapes, complemented by Arabic typography that embodies authenticity and grace.

Rutab represents more than a product it’s an invitation to rediscover the refined world of Arabian dates.

The focus is on establishing a strong emotional connection between the Rutab symbol and its name by designing a monogram that immediately evokes the essence of Arabian dates and hospitality. The mark is inspired by the palm tree, an enduring symbol of generosity and life in Arab culture — reimagined through a modern geometric lens to achieve timeless simplicity and memorability.

A rich and adaptable color palette inspired by the tones of dates, palms, and desert landscapes defines Rutab’s identity. Warm browns, deep greens, and soft neutrals create a balance between tradition and modern refinement.

Oussama Studio ®

bensebaneoussama4@gmail.com

Client: N/A

Project: Rebranding Year: 2025 Design Direction: Oussama Abdelkader Bensebane

Research: Oussama Abdelkader Bensebane

Logo Design: Oussama Abdelkader Bensebane Art Direction: Oussama Abdelkader Bensebane

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Posted Aug 19, 2026

Rutab is a premium Saudi brand dedicated to redefining the experience of Arabian dates. Blending heritage with modern craftsmanship, the brand offers a refined take on one of the region’s most iconic symbols of hospitality. Through its carefully curated products, elegant packaging, and distinctive visual identity, Rutab celebrates the cultural richness of the Arabian date while presenting it in a contemporary and luxurious form. Each collection tells a story of authenticity, generosity, and the art of sharing — values deeply rooted in Saudi tradition. More than a product, Rutab represents a lifestyle that bridges the past and present — inviting people to rediscover the refined world of Arabian dates through design, taste, and experience.

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