Hi everyone! I'm new here

Hi everyone! I'm new here and wanted to introduce myself.

I am a product designer with 10+ years experience with a sleek and modern design approach. One of my superpowers is my understanding of the power of brand to create delightful, engaging, but highly functional and intuitive products. I understand when to dial up brand or utility, while balancing business and user needs.

I'm an expert at both the analytical and creative sides of product development, and I can seamlessly switch from high-level product strategy to detailed design. Whether it's a complicated end-to-end feature or a blue sky solution, I have the toolkit to create products that people will enjoy or use with ease. My strengths also include building and maintaining design systems and leading teams towards a common goal.

I'm actively looking for part-time freelance. Please feel free to reach out or email me at hollyrankindesign@gmail.com. My full portfolio is available at www.hollyrankin.com.