A Beginner’s Guide to Making Money with Virtual Real Estate

Dorian Spitz

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You might have heard that 90% of all millionaires are made through real estate, but that’s actually a myth. According to a study by the Spectrem Group, only 12% of the 22 million millionaires came from the real estate sector. Still, real estate has always been a lucrative business with huge earning potential for savvy entrepreneurs.
With the modern digital era, particularly the Metaverse, a brand-new frontier for investment has appeared: virtual real estate. The market for virtual real estate is growing rapidly, currently valued at around $2 billion, but it’s projected to reach $55 billion within only a decade. The best part is, you don’t need to be a wealthy real estate mogul to get started; anyone can jump into this virtual world with nothing more than a computer and internet access, and start investing on platforms like Decentraland and The Sandbox. This article will explore how anyone, including you, can capitalize on these digital properties in this booming industry.

What is Virtual Real Estate?

To get started, it’s important to understand what virtual real estate is. Think of it as digital spaces, buildings, and land that anyone can invest in, rent or lease out, develop, or sell for profit – much like traditional real estate, but within the Metaverse. These properties can be purchased with cryptocurrencies and held as NFTs (Non-Fungible Tokens).
Virtual real estate is rapidly gaining popularity as there is a constantly growing interest in the virtual world, which is increasing the demand for these digital properties. However, since this is a relatively new concept and industry, it’s crucial to approach it with caution.

Decentraland

Almost all existing virtual real estate is available on just a handful of platforms, four of which can be found on the Metaverse Property website or on the platforms’ own sites. So, if you’re looking into entering this industry, they’re your primary options. One of the most popular platforms is Decentraland, a fully decentralized Metaverse that operates on the Ethereum blockchain. It’s a platform where you can set foot in a 3D social virtual environment to meet new people, play games, and participate in tons of different activities across the world, all created and managed by its community.
You can buy land in any of Decentraland’s districts and turn your properties into profitable venues for events or games for other users. Land prices range anywhere from around $200 to well over $500,000, with a couple of parcels even listed for almost $2 million at the time of writing.

The Sandbox

The Sandbox is another virtual world in the Metaverse, similar to Decentraland. You have the opportunity to socialize with other users, play games, and even attend events like concerts, with partnerships including companies like Ubisoft. While you can create virtually anything as NFTs and monetize your creations, the platform is also perfect for those wanting to enter the virtual real estate industry.
You can purchase residential or commercial land, which is the basic unit within The Sandbox world, using Ethereum. Like Decentraland, Ethereum is the currency used for all transactions. Landowners can then offer interactive experiences, such as virtual concerts or games, generating revenue from participants. The Sandbox is possibly the best alternative for investors as it holds over 60% of all virtual real estate in the Metaverse. Standard land costs $250, while premium land goes for around $1170.

Other platforms

By checking out the website Metaverse Property, you can see that there are some other growing platforms available for buying and selling virtual real estate beyond Decentraland and The Sandbox, including:
• Somnium – A 3D realm in the Metaverse offering 5,000 units of land, all owned by users, accessible from both PC and mobile.
• Cryptovoxels – A digital universe where you can create digital art and build pretty much anything, with almost 70,000 parcels available.
• Upland – A virtual world where you can buy, sell, and develop digital versions of real-life properties or create your own businesses.

Tips for Investing

While virtual real estate is similar to the traditional real estate market, the process of acquiring and owning these properties is quite different. First and foremost, thoroughly researching and understanding the virtual market and its trends is essential. You may want to compare real estate prices which you can find on the platforms’ respective websites. Also, you should always assess community engagement and the popularity of specific locations where you wish to buy your property; the experiences you can offer on your land vary from area to area.
When doing research, it’s important to have a clear strategy in mind; are you looking for a short-term investment and a quick flip, or holding onto your properties long-term to capitalize on the future appreciation of its value? Both strategies have their pros and cons, so detailed market research is important.
Once you’ve chosen which platform and property best meets your needs, it’s time to purchase the land. This requires setting up a cryptocurrency wallet, as all transactions in the Metaverse are done using crypto. The specific currency you’ll need depends on the particular platform, but the buying process is generally straightforward and secure, and very similar to purchasing any NFT.
After buying your property, one of the profitable ways to capitalize on your new investment is to rent or lease it out for events or advertising, or by attracting creators looking for a space to host their virtual get-togethers. Alternatively, if you feel like developing your property instead, you can host games or educational seminars yourself and monetize them. Otherwise, if you’re more interested in quick flips and trades, the process is significantly simpler than in traditional real estate. Just remember, you still need to pay special attention to careful market research.

Risks

It’s important to note that just like in the real world, investing in virtual real estate comes with risk, so it’s essential to be cautious. Although it’s a rapidly growing market, estimated to increase staggeringly in value, it’s also very volatile, unstable, and decentralized, much like cryptocurrencies and NFTs. And since virtual real estate depends on the extremely volatile nature of crypto, there is no telling how much your investment will be worth tomorrow, or in the long run.
It’s the typical case of high potential earnings but equally high risks of losing it all in a second. However, there certainly are some advantages; the costs of purchasing virtual properties are significantly lower compared to traditional real estate and, since the world is becoming more and more digitalized and the Metaverse is growing in popularity, the potential for great returns is very real. As with any investment, diversification can help mitigate some risks, but the concept is still very new so it’s important to understand how you can build a profitable portfolio.
Before investing, take some time to understand and explore the Metaverse and the different platforms offering virtual real estate – it'll pay off in the long run. Do your research thoroughly and use a strategic approach when considering putting any money into this highly unpredictable but promising market.
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