Achieve 14+ ROI for eMobility brand through paid ads

Thijs Roelofs

Marketing Strategist
eCommerce Manager
Performance Marketing Specialist
Google Ads
Shopify
Urban Rides is a frontrunner in the E-mobility market in the Netherlands and Belgium. Although they had a robust market presence, they aimed to further optimize their online sales. After a thorough analysis, we decided to focus exclusively on Search Engine Advertising (SEA) via Google Ads.
Our campaign ran from July 2022 to January 2023, during which we employed data-driven strategies to ensure a high ROAS and low CPC. The results were outstanding, with profitable conversions and a significant boost in revenue.
🎯 GOALS
✅ Increase sales.
✅ Achieve a high ROAS while maintaining a low CPC.
✅ Expand market reach in the Netherlands & Belgium.
📱 PLATFORMS:
🎯 Google Ads (SEA)
⏰ WHEN:
July 2022 - January 2023
🏆 CONCLUSION:
🚀 Achieved an impressive ROAS of 14.03x.
🚀 Maintained a cost-effective CPC at €0.21.
🚀 Generated a total revenue of €70,290.80 from an ad spend of €5,010.
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