Luscia Body & Skincare (Passion Project)

A passion project of a visual brand identity created for Luscia Body & Skincare, the company was born primarily out of whipped body butters, thus its name being Italian for smooth. The scope of deliverables included, a custom color palette, handlettered logo and logomark and packaging design as well as handmade elements and pattern design.

Considering the companys roots are in moisturizers particularly whipped body butters for dry skin the focus is on soft gradient pastels, clouds, an overall cute feminine girly but not childish aesthetic. The incorporation of clouds and sparkles help emphasize this concept without overloading the design.