alqamera™ - Logo & Identity

A fusion of innovation and elegance, simplifying and upleveling the world of camera gear. Explore the sleek visual identity, featuring a distinctive 'Q' logo, and join me in capturing the essence of light and creativity.

Alqamera is your ecommerce destination for top-quality camera gear, setups, and accessories, a mix of creativity & quality.

The concept: alqamera logo features a unique and distinctive concept. It centers around the letter 'Q', forming a shape of a camera. Letter Q is set within a rounded rectangular base, to provide stability and balance to the design.

The rectangular base represents a dark box which is the arabic origin of the word camera 'Qumrah'.

Alqamera, a fusion of "Al-Qamar" and "Camera": The brand name is derived from "Al-Qamar," which means "The Moon" in Arabic. It represents the idea of illuminating moments, capturing the essence of light, and guiding creative vision. The combination with "Camera" signifies the brand's commitment to the world of photography and imaging.

The color palette is minimalist yet striking, primarily consisting of bright green, black, and white. The bright green color symbolizes growth, freshness, and innovation, while black represents sophistication and professionalism.

The logo features bold text using the Readex Pro font, conveying strength and modernity. It has both latin and arabic support which is also needed for this project.

Alqamera's visual identity embodies innovation, creativity, and a passion for original imaging. The "Q" camera logo represents precision and uniqueness in every shot, with the leg symbolizing the brand's support for independent creators. The green ellipse adds a touch of vibrancy, symbolizing growth and fresh perspectives. The color palette and typography convey professionalism and modernity.