In 2024, we embarked on our transformative re-branding journey to Studio Arch, building upon our foundations as Lab11's in-house design team since 2016 and evolving into Circle Media in 2020. Situated in Digbeth, this strategic re-brand reflects our commitment to expanding beyond nightlife, offering bespoke design solutions to startups, established companies, and organisations. Studio Arch embodies our dedication to innovation and community, positioning us to thrive in Digbeth's vibrant creative landscape and beyond.