Crypto Uncomplicated by Lauren PedrosaCrypto Uncomplicated by Lauren Pedrosa

Crypto Uncomplicated

Lauren Pedrosa

Lauren Pedrosa

Brand Design

Art Director

Web Designer

Adobe After Effects

Adobe After Effects

Adobe Suite

Adobe Suite

Figma

Figma

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Posted Nov 30, 2025

Crypto, Uncomplicated is a visual campaign designed to strip crypto of its tech bro energy and reframe it with charm, clarity, and a touch of nostalgia.

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Brand Design

Art Director

Web Designer

Adobe After Effects

Adobe After Effects

Adobe Suite

Adobe Suite

Figma

Figma

Lauren Pedrosa

Lauren Pedrosa

Interactive Art Director / Designer

Google Earth Day

Google Earth Day

 Interactive

 Interactive

Dermstore

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Crypto is confusing. We made it click.

Crypto, Uncomplicated is a visual campaign designed to strip crypto of its tech bro energy and reframe it with charm, clarity, and a touch of nostalgia. We leaned into motion, modular design, and bold, playful art direction to demystify the complex—and actually connect with people.