Crypto Uncomplicated
Lauren Pedrosa
Crypto is confusing. We made it click.
Crypto, Uncomplicated is a visual campaign designed to strip crypto of its tech bro energy and reframe it with charm, clarity, and a touch of nostalgia.
We leaned into motion, modular design, and bold, playful art direction to demystify the complex—and actually connect with people.
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Posted Nov 30, 2025
Crypto, Uncomplicated is a visual campaign designed to strip crypto of its tech bro energy and reframe it with charm, clarity, and a touch of nostalgia.
