Olmedo Homepage Design Project by Deimos ArredondoOlmedo Homepage Design Project by Deimos Arredondo

Olmedo Homepage Design Project

Deimos Arredondo

Deimos Arredondo

A Digital Expression of Craft and Heritage

The Olmedo homepage is designed to highlight the richness and character of each piece through a visually driven, editorial layout. The experience balances bold imagery with clean structure, allowing textures, colors, and materials to take center stage without distraction. Large-scale visuals, intentional spacing, and minimal interface elements create a sense of calm while still feeling expressive and culturally grounded. The goal is to introduce the brand not just as a store, but as a reflection of craftsmanship, heritage, and artistic identity.
Home Landing Screen
Home Landing Screen
Homepage
Homepage
Information Architecture - Site Map
Information Architecture - Site Map

Prototype

Prototype
Store
Store

A Visual-First Approach to Discovery

The marketplace showcases products in a grid that feels more like a curated gallery than a traditional catalog. The layout emphasizes imagery and composition, allowing each item to stand out through its materiality and form. By reducing interface noise and prioritizing visual rhythm, the browsing experience feels natural and immersive.
This approach encourages exploration while maintaining a clear and structured navigation, aligning with the brand’s handcrafted and artistic nature.

Highlighting Craft Through Detail

The product detail page is designed to bring users closer to the craftsmanship behind each piece. Large imagery, close-up views, and a simplified layout allow textures and materials to be fully appreciated. Information is presented with clarity and restraint, supporting the product without competing with it.
This creates a focused and immersive experience where each item feels unique, intentional, and rooted in its cultural origin.
Mobile Home
Mobile Home
Store
Store
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Posted Mar 23, 2026

Designed a website for Olmedo to showcase craftsmanship and heritage.