Shay Bear Fitness: Branding

I created this brand identity for a Youtube channel called Shay Bear fitness.

She's a Youtuber that blogs about her lifestyle, that includes mostly fitness and her children. Those are elements that we wanted to be very present in her brand.

Using hand drawn graphics elements so showcase the lifestyle of a mom with small children. The addition of the bear in a fun and approachable style is used to reinforce that.

Social Graphics