Revamped Goodwall App: Elevated Post-Audit Redesign
Greta Carullo
Over two years, our project at Goodwall unfolded with a strategic approach:
Comprehensive Audit & Review: We initiated the journey with a thorough analysis of the existing features, evaluating strengths and weaknesses.
Data-Driven Analysis: Leveraging insights from data, we identified opportunities for improvement and innovation.
Concept Design Exploration: Diverse design options were conceived and tested, aiming to optimize the user journey and address identified issues.
Testing & Iteration: Rigorous testing and iterative cycles followed, evaluating each concept's performance to select the most effective solution.
Optimized Interface & User Flow: Meticulous evaluations fine-tuned the interface and streamlined user flow.
Gamification Integration: The introduction of gamification elements and a skill system significantly increased user participation and interaction.
The outcomes speak volumes:
Increased Engagement: Users actively participate in challenges and skill-building activities.
Alignment with Business Goals: Functionality realigned to key business objectives, driving user acquisition and engagement.
Revenue Growth: Redesign contributed to increased user numbers and revenue generation.
Enhanced User Retention: Significant improvement in user retention rates.
The redesigned Goodwall app stands as a testament to successful collaboration, thoughtful design, and data-driven innovation
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Posted Nov 24, 2023
Conducted user research and analysis for the Goodwall app, identifying areas of improvement through data-driven insights to optimize the user experience.
