CLO. is a case study developed as part of a UI Design program I attended in 2021. The goal was to create a responsive web app for an online store. Given only partial branding guidelines, I was the sole designer on CLO. creating the entire brand identity. While coming up with the idea behind CLO., I thought about what I find most important in the future of fashion and design. Sustainability, AI integration / tech forward design, with an appreciation for diverse designers from all over the world. Shop smarter, not harder.