A Court is a custom hat shop for girls that allows users to create one-of-a-kind hats tailored to their style. The project is focused on providing a seamless shopping experience through a WooCommerce-powered online shop, offering a wide variety of customizable hat options and a fully responsive design for mobile and desktop. My role in this project was to design the user interface, handle branding, and develop the online shop, ensuring a smooth, engaging experience for customers.

UX/UI Design: Designed an intuitive, visually appealing interface that guides users through the shopping experience.

WooCommerce Development: Integrated WooCommerce to handle the online shop and checkout process, customizing the platform for ease of use and personalization.

Responsive Design: Ensured the website is fully responsive, providing a consistent experience across all devices.

Branding & Logo Design: Developed a unique, memorable brand identity that reflects the fun, stylish nature of A Court.

1. Research & Inspiration: The project began with researching competitors and similar e-commerce platforms, focusing on shops that emphasize personalization. I drew inspiration from current trends in girls’ fashion and custom accessories to create a brand and experience that would appeal to a young audience while ensuring usability for parents.

2. Wireframing & User Flow: Once the core concept was defined, I created wireframes to map out the user flow. The main goals were: Simple navigation: Allow users to quickly browse hats by category or style. Customization: Provide easy-to-use customization options without overwhelming the user. Streamlined checkout: Ensure a fast and simple checkout process.

3. UX/UI Design: The design process focused on creating an engaging visual experience with playful colors, clean typography, and intuitive layouts. I designed the following key features: Hat Customization: Users can choose from various hat styles, colors, and embellishments to create a unique look.

Category Browsing: Hats are organized by categories (e.g., summer hats, school hats, etc.), making it easy for users to find what they’re looking for. Sliders: Integrated sliders to showcase featured products and new arrivals, enhancing the shopping experience with visually striking displays. Mobile-First Design: I prioritized mobile usability, ensuring the website performs flawlessly on phones and tablets as well as desktop.

4. WooCommerce Integration: For the online shop, I used WooCommerce as the core platform for handling product listings, customization options, and checkout. Customizations included: Product variations: Customers can select colors and styles for each hat. Custom fields: Added custom fields to gather additional user preferences for personalized hats. Easy checkout: Simplified the WooCommerce checkout process to ensure a smooth and fast transaction experience.

5. Responsive Design: A key requirement was making the website fully responsive, so I meticulously tested and optimized the design for various screen sizes. This included: Mobile optimization: Ensuring that product images, sliders, and customization options display perfectly on small screens.

Tablet compatibility: Providing a seamless experience on larger mobile devices without losing usability or visual appeal.

Customization Complexity: Creating an easy-to-use customization tool for users to personalize their hats while keeping the process simple required careful planning and iteration.

Mobile-First Design: Ensuring that all customization options, sliders, and navigation worked seamlessly on mobile devices was critical to the success of the project.

User-Centric Flow: Balancing an aesthetically pleasing design with functional UX for both young users and parents was a challenge that required thorough user testing and iteration.

Engaging UX/UI: The playful, responsive design has increased user engagement, particularly with younger audiences.

Streamlined Customization: The intuitive customization process made it easy for users to personalize their hats without frustration.

Smooth WooCommerce Integration: The fully functional WooCommerce shop allows for fast, seamless transactions and order management.

Mobile Optimization: The website works perfectly across devices, resulting in increased conversions and lower bounce rates from mobile users.

Figma for UX/UI design

Adobe Illustrator for logo and branding

WooCommerce for shop integration

HTML, SCSS for responsive development