Formulated communication strategies and crafted taglines for launching and seasonal promotional campaigns.
Devised a comprehensive communication plan spanning all channels, encompassing Facebook, Instagram, YouTube, Web/App, PR social posts, and internal bulletins.
Teamed up with the Production and Corporate PR teams to provide insights on the most effective and trendy formats (artworks, videos, articles) for content across each platform.
Ensured timely posting of content on each platform in accordance with the communication timeline.
Prepared and submitted necessary documents to government authorities for seasonal promotion events.
Results
Nearly 40,000 pieces of Gift Card were sold by the end of 2023
Around 25,000 pieces of Gift Card have been sold by the end of Q1/2024
Strengthened market leader position as the first player in the industry to launch Gift Cards
Improved customers' loyalty based on weekly tracking reports.
