Feline Frenzy

Overview 🔎

Client: The DelMar Group

Background: The DelMar Group (or DMG) is an entertainment company. Despite having headquarters located in the mid-Atlantic region, DMG has reached international acclaim. DMG’s most notable competition is A&E Network (Art & Entertainment network) which is a New York based company.

Competition: A&E network is DMG’s direct competition in this market. The unique animal show will need to be comparable to/better thanAmerica’s Top DogandAn Animal Saved My Life. DMG’s new show will need to capture the audience of A&E’s prime time TV viewership.

Developmental Phase 🤝

DMG hopes to launch two new variety talent show type TV shows. The first is a show with artist-centered performances. The show will feature humans who represent themselves as artists, musicians, and performers. The artists will put together peculiar, high-stake acts that leave the audience on the edge of their seat. The second show will feature animal acts and their trainers. The animals will utilize acting supports and imaginative costumes to enhance their acts.

Diamond Drip Consulting’s (DDC) Deliverable

DDC has been commissioned to create a logo for the Unique Animal Show’s logo. This logo will be used in the opening sequence of the show. The logo will later appear in promotional formats as well.

Process 🛣

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Results 🎁

Name Role

Takeaways 📣

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