Atlético Dallas – Community Stories Campaign Deck

Overview: I designed the campaign deck for Atlético Dallas, translating a multimedia fan storytelling campaign into a visually compelling, digestible brief. The goal was to provide photographer/director Perry Hall and production team Standard Grammar with clear, inspiring guidance to bring fan stories to life.

Designed a concise, visually engaging brief that communicates campaign goals, creative direction, and production plan

Organized content into digestible slides covering: fan storytelling approach, production schedule, deliverables, club responsibilities, and timeline

Crafted copy and layout to emphasize the campaign’s core message: community connection and authentic fan passion

Highlighted key elements for creative execution: portrait style, interview tone, B-roll assets, and behind-the-scenes content

Integrated brand-aligned tone and imagery guidance consistent with Atlético Dallas’ identity, ensuring clarity and inspiration for the production team

Simple, energetic copy emphasizing fan stories and community roots

Bullet-point structures for easy comprehension and quick reference

Visual cues for photography, production roles, and deliverables

Timeline and call-to-action slide to guide campaign execution

Outcome: A polished, highly functional campaign deck that enabled the creative team to execute efficiently, while maintaining the energetic, authentic, community-focused tone central to Atlético Dallas’ brand.