Reveel is a free, ad‑supported streaming platform dedicated to independent creators, giving fans access to unique films and shows they cannot find on traditional services. Unlike mainstream platforms that prioritize studio content and frequently cancel series or increase subscription prices, Reveel positions itself as a creator‑first, subscription‑light alternative where users “Stream loud. Play bold.”​

My mandate was to help translate this brand promise into a product experience: clarify the value proposition, reduce friction from “landing page to first stream,” and design an interface that highlights creators and perks while maintaining the familiarity of a modern streaming app.​

Visitors did not immediately understand how Reveel is different from other streaming apps, despite strong positioning in the copy (“Home of independent creators,” “It’s free”).​

The path from learning about Reveel to actually streaming (sign up, browse, play) risked unnecessary drop‑off, given multiple destinations (Web, Roku, Amazon, iOS, Android, etc.).​

The brand message (“creators rule here,” “we don’t cancel your shows,” “we don’t raise prices on a whim”) was not yet fully leveraged inside the product experience itself.​

Increase conversion from landing page visit to account sign‑up on web.

Increase first‑session engagement (number of titles browsed and at least one title played).

Make the independent‑creator focus and “free with perks” value proposition unmistakable in the first 30 seconds of the experience.​

To ground the work, I combined heuristic analysis, competitive benchmarking, and stakeholder interviews.

Audited the existing marketing site and app store pages to map key messages: “Home of independent creators,” “It’s free with ads,” “Perks,” “We don’t cancel your shows,” “We don’t raise prices arbitrarily.”​

Benchmarked mainstream streaming flows (account creation, browse layout, content discovery, perks/loyalty) to identify patterns users already understand and areas where Reveel could strategically break from convention.

Surfaced constraints: ad‑supported model, cross‑platform presence (Roku, Amazon Appstore, Google Play, Apple App Store, Apple TV), and a strong emphasis on keeping credit‑card‑free onboarding.​

A key insight: users are conditioned by big platforms to expect friction (paywalls, trials, verification) before they can watch anything; Reveel’s “No credit card required” is a huge psychological unlock that needed to be more central, visually and in the flow.​

I framed the UX strategy around three pillars aligned with Reveel’s messaging.

Clarity: Make “Free, independent, creator‑first streaming” instantly obvious.

Momentum: Compress the journey from landing page to first play into as few steps as possible.

Belonging: Bring the tone of “You’re the star here” and “Creators rule here” into product microcopy, layout decisions, and visual emphasis, not just marketing slogans.​

From that, I defined three core experience outcomes:

A landing experience that answers: “What is Reveel? Why should I care? What do I do next?” in one scroll.

A browse experience that feels familiar to streaming users but gives independent creators more prominent real estate than generic categories.

A perks experience that justifies optional upgrades as “MORE THINGS” (watch parties, partner discounts, exclusive originals) rather than “less friction for more money” (typical of legacy streamers).​

Mapped the key entry points: web landing, app stores, connected‑TV apps.

Defined primary flows:

I restructured the navigation around the core actions highlighted on the site: Home, Browse, Categories, Channels, Perks. This gives clear separation between pure content discovery (Browse/Categories/Channels) and membership value (Perks).​

Ensured the hero section communicates “WELCOME TO REVEEL – HOME OF INDEPENDENT CREATORS” with high contrast and immediate CTAs (“Stream Now,” “Why are you not streaming yet”).​

Paired brand statements “Stream Loud. Play Bold.” with visual hierarchy that moves the user from headline → explanation → CTA, minimizing cognitive load.​

Used card‑based layouts to surface “Recent Movies” and featured independent creators, preserving a familiar streaming feel while emphasizing the uniqueness of the catalog.​

Designed consistent sign‑up and log‑in surfaces that reinforce the “It’s free. No credit card required. Stream endlessly with ads.” promise at the point of action.​

I treated messaging as part of the UX, not just marketing:

Reinforced the differentiators: “Creators rule here,” “Discover unique, off‑the‑grid content you won’t find anywhere else.”​

Echoed the anti‑frustration stance: “Notice they cancel your shows just when you’re finally into them? We don’t do that here… Notice how they bump up the subscription at their whim? We don’t do that here.”​

Reframed subscription as added value rather than access: perks, discounts, watch parties, and user influence on “what’s next on Reveel Originals.”​

Reveel is available across web, Roku, Amazon Appstore, Google Play, and Apple’s ecosystem, so I kept the cross‑platform experience in mind.​

Ensured the primary value props (independent creators, free with ads, no credit card required) appear consistently across store descriptions and in‑app entry points.

Worked toward UX patterns that scale across devices: hero + discovery rows, clear category navigation, simple and readable cards that work on TV, tablet, and mobile.​

Proposed aligning visual identity (logos, color palettes, typographic hierarchy) across Web, iOS, Android, Roku, and Amazon Fire to minimize cognitive dissonance when users switch devices.​

You can plug in your own numbers here once you have them; structurally, you can present outcomes like this:

Increased landing‑page clarity as measured by user testing (e.g., higher percentage of users correctly explaining “what Reveel is” after 10 seconds on the page).

Improvement in conversion from visit to sign‑up after surfacing “No credit card required” and “It’s free with ads” more prominently.

Growth in first‑session engagement (titles browsed, first play rate) after simplifying navigation and clarifying calls to action.

Qualitatively, aligning the UX with the brand statements (“Home of independent creators,” “We don’t cancel your shows,” “We don’t raise prices arbitrarily”) helped build trust and differentiated Reveel from mainstream streaming platforms in a way users could feel, not just read.​

You can tailor this to match your Contra profile and tools:

Role: UX Designer, Product Designer, Product Strategist.

Responsibilities: research, IA and flows, wireframing and prototyping, UI design, UX copy guidance, cross‑platform consistency.

Tools: Figma/Sketch for design, Miro for flows, analytics tools or user‑testing platforms as relevant.

links: https://reveel.net/

Reveel Android app Reveel iPhone app