For this project, I collaborated with Federica, the owner of a local herbal shop in Gaiarine, to completely refresh her online and visual identity.

I started by designing a simple yet evocative logo that communicates the natural and artisanal value of her work. From there, I created a custom website aimed at being accessible, welcoming, and aligned with Federica’s warm tone of voice. The site includes a product catalog section, store imagery, a WhatsApp CTA, and a consistent visual system tailored to her communication style.

In addition to the website, I also designed business cards, gift cards, and store stickers — maintaining a cohesive and recognizable brand across all touchpoints.

Go check it out 👉🏻 https://erboristeriafederica.it