Case Study - Rebranding

BTC and beMOBILE embarked on a new journey of moving into the future as one brand, BTC, ready to lead Botswana forward. This required a complete brand overhaul, beginning with a corporate identity that brought to life the brand’s new positioning of “Live Connected.” An extensive corporate identity manual was produced covering the brand purpose; behaviour, values and personality; brand pillars & benefits; logo and pay-off line; brand campaign and look of success; as well as extensive brand guidelines. The results was a fresh brand with a real mission to connect people with opportunities to change their lives, reflecting the brand’s true essence of connecting people to a brighter life.