Case Study - Branding

Mark van den Heever

Brand Strategist
Creative Director
Adobe Illustrator
Adobe Photoshop
Beefeater Pink x Schweppes Tonic Collab
Beefeater Pink x Schweppes Tonic Collab
Taking Beefeater Pink to trade with a number of experiential assets to drive visibility, consumption and social sharing. From interactive engagement mechanics to immersive sampling collaborations to shareworthy SoMe opportunities, consumers have every reason to think, drink and share Beefeater Pink.
Gin Foraging Bar
Gin Foraging Bar
Instabooth
Instabooth
Gin Calling Photobooth
Gin Calling Photobooth
The Pinkster – Pimp your Gin Agent
The Pinkster – Pimp your Gin Agent
Gin Cart with Foragin' Wall
Gin Cart with Foragin' Wall
Pink Poser Instabooth
Pink Poser Instabooth
Secret Code Sales Mechanic
Secret Code Sales Mechanic
Visibility Assets
Visibility Assets
P&T Perfect Serve
P&T Perfect Serve
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